Have you heard stories about legendary online entrepreneurs who hit it big once you have a #1 rank in several popular search engines? You probably wondered just what it would take so that you can reach that elusive #1 spot in the search engine result pages (SERPs). Seo (SEO) plays an important role in making certain your business gets the best possible search engine ranking, which can lead to increased sales for the online company.
Search engine marketing is the process of modifying web page content and meta-information to enhance the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and outline meta-tags), as well as the internal (links between pages on the very same site) and external (links between pages on different sites) link structure of a web site.
Impact of High Search Engine Rank on Sales
Internet market research estimates that between 70% and 90% of online shoppers use search engines to find a specific service or product. Let’s examine factors that influence sales to view how chesapeake seo firm can improve your revenues.
Three metrics have to forecast online sales: the standard ticket, the conversion rate, and the quantity of internet site traffic:
* The typical ticket is the money spent by a customer on a typical transaction. Computer and electronics stores have high average tickets (hundreds or thousands), while bookstores have low average tickets (tens of dollars).
* Website traffic is measured by the amount of website visitors, typically expressed as the amount of page views each month.
* Conversion rates are the amount of sales divided by the volume of page views monthly, expressed as being a percentage.
Let’s have a look at an example. The Supreme Taupe Widget (UTW) store comes with an average ticket of $25, a conversion rate of 2%, and gets 5,000 page views each month. The estimated monthly sales are $2,500 ($25 average ticket * .02 conversion rate expressed like a decimal * 5,000 page views monthly). Achieving a very high search engine rank will raise the quantity of page views, and thus increase sales. In this example, if traffic doubles to 10,000 page views on a monthly basis, UTW’s monthly sales should (approximately) be used as well (to $5,000).
Take into account that a high google search rank will develop a measurable surge in traffic only if you have significant marketplace desire for taupe widgets plus your site appears in the first thirty search results.
However, search engine optimization is not going to produce measurable results if you find very little demand for taupe widgets. The #1 spot searching engine result pages will not be particularly impressive if perhaps two individuals hunt for “taupe widgets” monthly.
Role of Keywords in Seo
Keywords are words or phrases users provide to look engines to get information. Search engines examine page content to find out whether a specific page is applicable for a particular search word or phrase. Thus, effective keyword selection is amongst the cornerstones of search engine optimization.
Each keyword is characterized by supply (amount of search engine result pages) and demand (quantity of searches). The simplest way to improve search engine rank would be to select keywords which may have favorable supply-demand characteristics; which is, ones using a relatively popular along with a relatively low supply. It is more difficult to improve the major search engines position of your page on a high supply, competitive keyword.
Good keywords should be highly relevant to your products or services line, in addition to your line of business. A #1 rank for “navy widgets” is worthless should you sell taupe widgets exclusively. A prospective customer will discover your page, quickly learn that you don’t sell any navy widgets, and promptly go elsewhere. Ultimately, the conversion rate for irrelevant online search engine hits is not far from zero.
Choosing a pair of target keywords is step one in search engine optimisation. Another step is using them within your body, title, headings, and meta-tags of your page.
Are the target keywords within the text in the page. Don’t go crazy, though — the keywords should fit smoothly in the surrounding text. Search engine listings use several techniques to detect excessive keyword density, or way too many keywords stuffed into minimal supporting text, and may decrease the rank accordingly. A page has lots of chespeake when they interfere with the overall flow of the text on a page and appear to be glaringly out of place
The title tag should contain information that describes the page. Except if you run a multi-national conglomerate that is certainly already a household name, your company’s name will not be a descriptive title. Most search engine listings utilize the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say “click me” to some prospective customer. “Superior taupe widgets – 50% off every single day” is a great page title, while “Ultimate Taupe Widgets, Inc.” is not.
Incorporate keywords in to the headings around the page, along with into emphasized sections (bold or large text). Despite the fact that search engines like yahoo are de-emphasizing descriptive meta-tags, include keywords within them nevertheless. The description meta-tag must have a precise description of your own page, and also the keywords meta-tag should contain some keywords (separated by commas) that list key concepts mentioned about the page.